Thursday, March 04, 2004

In fairness to Morgan Spurlock, when Adbusters magazine unveiled their oh-so-clever "Corporate US Flag", the one with corporate logos instead of stars, he left the following message on their responses page.

"Now more than ever we need to raise old glory and not some vocal outcry at corporate America. Join together with your fellow countrymen ... there are enough people in this nation who are quick to criticize yet never act on the words. I am disgusted by it, especially now. Be proud, stand together and make a difference in your community. That's where real change begins and that's what is needed.
Morgan Spurlock, New York, NY"


Well, the last two lines can be interpreted in all sorts of ways, but the first line proves that he isn't a total "Idiotarian", on the level of Michael Moore.

Though I expect, now that he's marketing his movie mainly towards the radical chic types that watch the sort of documentaries he produces (re: ones with a definite anti-corporate agenda, not the sort of documentaries most ordinary people watch on the Discovery Channel or the History Channel or the National Geographic Channel), he'll kiss up to Adbusters, since their readers are pretty much the same core audience.

(Oh yeah, something else I was going to mention in my original piece on Supersize Me back in January, if you want to see a brilliant spoof of the sort of people whom are the primary audience for that sort of documentary, it occurs in the final few minutes of Todd Solondz's criminally underappreciated Storytelling, when Scooby (Mark Webber) sneaks into the premiere screening of Toby Oxman's (Paul Giamatti) documentary film about his life, finding the audience laughing at him, since all Oxman was really filming Scooby for was to make fun of him, since bashing middle Americans in flyover country plays really well to the "limosine liberals" on the coast.)

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